Expertise
Bridging the Gap
Our services bridge the gap between where you are and where you want to be. Whether you are taking a leap — like market expansion or launching a new business — or just need support to enhance your marketing efforts, we have the expertise to help you go from overwhelmed and inconsistent marketing to focused and effective marketing strategy that works.
Heather Hunter Marketing develops high-quality solutions to hone your message, polish your brand, drive your business forward and make you shine in a crowded field. We do the work, while you reap the rewards of your brand’s growing awareness coupled with succinct marketing strategies in action that drive results.
Our areas of expertise include marketing strategy, strategic planning, branding and website, digital and social media, as well as internal/external and public relations, writing and editing, event production and all facets of the hospitality industry. Let’s sit down and, together, create a customized solution to address your business needs and goals.
areas of expertise
What hhm can do for you
Marketing Strategy
Determining the best marketing approach for your business begins with discovery, moves to strategy, production and then execution. After we execute the initiatives, we focus on optimization and follow-up, because there are always a few areas that need adjusting and questions that need addressing.
From business plans to project management, hhm can lighten your load, be the driver or work symbiotically with you in whatever capacity you need.
- Business plans
- Competitive market analysis, research and positioning
- Strategic marketing initiatives and comprehensive plans
- Plan and facilitate strategic planning sessions
- Creative problem solving and marketing strategies
- Improve user experience (UX)
- Product development and launch
- Project management
Branding
After determining your mission, vision and core values, it’s about developing a compelling story about your company combined with strong visual brand identity. Many businesses find developing a brand style guide helps everyone stay focused when crafting the company’s voice and messaging. This ensures your brand is consistently and properly used across all platforms, which strengthens your image in the eye of the consumer and builds a deeper relationship with them.
As a business matures and evolves, many are in need a brand refresh to redefine your image so it better reflects your company’s current market position and offerings. In today’s rapidly changing global economy, vibrant and meaningful branding is required to stay relevant.
- Mission, vision and core values
- Brand identity development and management
- Style guides
- Brand refresh
Website, Digital + Social Media
With approximately 3 billion worldwide users of the Internet and social media, having a strong website, digital media and social media game are cost effective and efficient ways to reach your target audiences, stand out among the crowd and compete in a global marketplace. Your website says everything about your brand — and it’s generally the first thing people see, so it needs to be contemporary, responsive, user friendly and effective in reaching your goals.
Email marketing is not dead. In fact, your email list is a gold mine and using it is an easy way to stay front and center with your customers and drive sales. From sharing general information to new product launches and special offers, your customers want to hear from you and buy from you — that’s why they signed up to receive your emails, so communicate with them regularly and reap the rewards.
And if you aren’t squeezing everything you can out of social media in maintaining and reaching new customers, your competition that does do social media well is winning. From setting up social media to developing a plan of action, let us help you hone your social media presence to improve your reach, impressions and impact that drives sales.
Coordinating web design, content development and social media provides the foundation for every company’s online presence.
- Website development and management
- Website content development
- Website analytics and analysis
- Email campaigns and content development
- Social media content strategy and campaigns
- Social media management and analysis
- Paid advertising campaigns (Google Adwords, Facebook and Instagram)
- Giveaways and contests
Writing + Editing
Writing is a craft that requires a lot of time, information, skill, editing, rewrites and more editing. Whether you need robust content for general marketing purposes, a comprehensive business plan, a ghost writer or a meticulous editor to work on your book or tighten your prose, let Heather Hunter Marketing create and edit vibrant content that pops and drives consumer interest in whatever it is that you do.
- General copy writing and editing
- Website content development
- Marketing collaterals
- Book writing and editing
- Ghost writing
- Speechwriting
- Magazine articles
- Newspaper articles
- Business plans
- Blog posts
Internal/External & Public Relations
If you need to enhance your internal and/or external communications, we can do that. We understand the value of different communications for different stakeholders. If you need to boost your company’s name recognition to drive sales, public relations works. The media is always hungry for new and interesting stories and if you want to grow your business, we recommend you start with PR before diving into a big advertising campaign. Whether you need a press release or a press kit or a new way to communicate with your community, together, we can determine the best approach for reaching your communications goals to connect with your staekholders, enhance your exposure and drive brand awareness and revenues.
- Community relations
- Press kit development
- Targeted press releases and media placement
- Crisis communications
Event Production
Well-planned and executed events can boost business and help you vastly expand your brand’s reach. Whether it’s a one-time event or you need an event planning department, let us handle all of the details.
From conception to execution, we promise your guests will be so impressed with the right mix of hospitality, originality, exceptional food and beverages, entertainment and fun, they will likely become ambassadors and loyal fans of your brand and services for a lifetime. And that’s what events are all about. Below are categories of events we have produced.
- Pre-launch openings
- Corporate events
- Grand openings
- Product launch
- Charity events
- Trade shows
- Conferences
- Weddings
- Reunions
- Festivals
- Retreats
- Parties
- Galas
Hospitality
In addition to serving the business and nonprofit worlds, Heather Hunter Marketing provides expertise to the growing hospitality industry, including restaurants, hotels, resorts, bed and breakfasts, Airbnb’s as well as food and beverage companies. Whether you are a start-up or already have a well-established brand that needs a refresh or a fresh set of eyes to identify new opportunities for taking your business to the next level, let hhm help you and your brand sparkle — on paper, online and in person.
As a former resort owner, multi-location restaurateur, event producer and food manufacturer, Heather Hunter has seen it all and understands it all. Having been where you are, hhm will help you solve problems, increase revenues, reach and retain more customers, ensure your employees are well-trained, develop and test new recipes, create special events, cut costs and continually exceed your guests’ expectations so they become regulars.
Whether you struggle in the front of the house, back of the house or with marketing, we can help lighten your load, streamline your operations and ensure your hospitality business is running at optimum efficiency and strength.
Heather Hunter Marketing’s hospitality services include, but are not limited to:
Operations
- Start-up and opening support
- Front of the house
- Food costs
- Food sourcing
- Financial strategies
Development
- Concept development
- Project management
- Recipe development and testing (specializing in recipes for gluten-free, dairy-free, vegan, vegetarian and Paleo diets)
- Menu development, layout and design
- Complete menu analysis to ensure dishes are high-performers and high profit
Marketing
- Brand identity development and management
- Website development
- Social media
- Advertising
- Cross-marketing opportunities
- Pre-launch public and media relations
- Pre- and grand opening events
Have a project in mind?
Let's talk about it and get started!