Marketing and Communications




If you need creative, high impact and sustainable solutions for all of your marketing and communications challenges, you’ve come to the right place. We breathe life into your company story, develop cohesive branding that propels your message and forms a distinct image with your target markets.

Headquartered in Santa Fe, New Mexico, we offer expertise in marketing and brand strategy, strategic planning, marketing and communications planning and implementation, digital and online marketing, public relations, writing and editing, event production, as well as short and long-term project support.

How We Work

We work with businesses that have full in-house marketing departments and those with no marketing department. We can operate as your marketing and/or communications department, step in during a transition or complement your team. Whether you need a few extra hands or want someone to handle it all, we’ve got you covered.

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As an entrepreneur, it’s hard to be and do everything you need for a brand new start-up. That’s where Heather Hunter Marketing comes in and helps you shine because we love a clean slate with no limitations.

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Small & Medium Companies

Have you hit a wall and need redirecting? Or are you growing so fast, you can’t keep up? Either way, let us dive in to work with you to develop a strategic marketing plan that helps you achieve new levels of success.


Multinational Companies

Global companies have different challenges when developing marketing strategies. There are cultural and political nuances to be considered. We understand these challenges and are here to help you.

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Nonprofits, Museums & Art Organizations

The nonprofit world has its own set of inherent challenges and we understand the struggles of standing out in a crowded field vying for donations and attention. We can help you develop the best approach to marketing your organization.

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Science, Environmental & Technology

With a growing client base in this sector, we recognize the important role science, environment, sustainability and technology have in our daily lives and in our future. For these reasons, we know how to develop messaging that sticks and drives action.


Education & Government

Working within these sectors requires the ability to navigate a matrix organization and work with personnel at all levels. We do that and we do it well. From seeing new opportunities to taking on projects that lighten the communication’s department load, we are here to help you.

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Health & Wellness

From startup food and beverage companies to hospitals and health care, we understand the deep need for this industry and its growing importance in improving the overall health of the world’s population.


Hospitality & Tourism

Hospitality is the heart of tourism. From hotels and resorts to restaurants and restaurant groups, this is a deep passion and we can help rework menus, train staff, handle marketing and communications and so much more.

Heather Hunter Marketing

About Heather

Heather is hhm’s eponymous team leader. She is a third-generation entrepreneur, holds a Master’s degree in Communications, is fluent in Spanish and a 20+ year veteran in the world of strategic marketing and communications. As a volunteer, she advocates for real food and farm-to-school initiatives and has been blogging since 2009 as The Cowgirl Gourmet in Santa Fe, where she shares good + good for you recipes and travel tips.

She is a hands-on strategist with every project. In addition to being a savvy marketing and communications consultant, Heather brings a wealth of general business knowledge. She has the ability to see the points of view of many stakeholders. And she always sees new opportunities, so she offers suggestions to streamline operations, improve customer service, enhance the user experience and other essential aspects of building a business that lasts.

Viva Mexico

Having launched several businesses and assumed one that needed lots of attention, renovation and brand repositioning, Heather understands exactly what it takes to launch a start-up. She knows how to manage 100 employees who speak Spanish and ensure all 30 acres and 30 guest rooms are impeccable. She can also operate three restaurants, orchestrate all special events, create and execute effective marketing strategies to attract new customers and welcome a minimum of 100 new hotel guests a week and more than 300 daily covers in the restaurant.

Heather unexpectedly, but happily, wed her marketing and communications skills (and love of food) with the hospitality world in the late 1990s when her boyfriend, now husband, whisked her off to live in Mexico for a wild and incredible adventure. For many years, they were co-owners and operators of an expansive and stunning hotel, resort and marina in Zihuatanejo. Situated dramatically on the cliffs overlooking the Pacific Ocean and the Sierra del Madre Mountains, their hard work attracted high-end (but not high maintenance) guests who deeply appreciated the resort’s unique style, breathtaking architecture and incredible cuisine. The guests returned for the immense amenities, low-key but refined atmosphere and generous and warm hospitality that made everyone feel right at home.

Under the strong rays of the Mexican sun with deep cultural roots, distinctive food and rich traditions, Heather served as Vice-President of Sales and Marketing but her role encompassed so much more. Her title really should have been Chief-of-everything-that-needed-to-be-done-to-create-indelible-memories-and-culinary-experiences-for-the-ever-revolving-roster-of-important-international-guests

Marketing Strategy Success

It seems these roads of marketing, communications and hospitality were meant to collide in Heather’s life. After selling the hotel, she returned to the United States where she and her team consult and work collaboratively with companies and organizations of all kinds, shapes and sizes to expand and enhance their marketing and communications programs, build brand awareness, launch new products and new locations and, ultimately, drive sales and put them on the road to success.

Have a project in mind?

Let's talk about it and get started!